Very Asian Foundation

Client: Very Asian Foundation / Michelle Li

Prompt: Create promotional artwork for their fundraiser with the words Very Asian

Left: This artwork was inspired by the Asian signature stamps that everyone had in place of handwritten signatures. It’s an ancient and old practice and was typically stamped in red to indicate the bind the person had with the agreement. Across many Asian culture, this practice has been used so I wanted to create a simple and dynamic lettering treatment that mimiced the very signature stamp. These were ultimately printed onto tote bags and sold for fundraiser purposes.

Right: This option was a variation that I wanted to create with a clean script and bold lettering. The final was printed onto t-shirts and sold for fundraiser purposes.